Our name “VARITAY” originates from the movie genre “cinema verite” (in French, “truthful cinema”). We consider it our mission to create a connection and capture the truth—the REAL you— during our sessions. We adjust and improvise until our subjects relax and forget that the camera is in front of them. That is the moment that they let their guard down and act naturally, revealing the truth in the image. The favorite part of our job is revealing amazing results. We spend time prior to our sessions listening to our clients and discovering how they would like us to portray their business brand in their images. It is very rewarding to see the excitement, satisfaction, and relief in our clients after they see that we did just that.